Forward Madison FC will play its inaugural season in Madison-inspired jerseys, which the team unveiled Saturday afternoon during a fan event at Breese Stevens Field. The four kits - home, away and two goalkeeper shirts - were manufactured by hummel and designed in-house at FMFC by Cassidy Sepnieski.
According to Forward Madison Managing Director Peter Wilt, the jerseys are meant to show the team’s love for its home city.
“The designs and jersey quality both turned out great,” Wilt said. “While the away, alternate and goalkeeper kits will surely have different looks in the future, our hope is that the classic home design will become a standard known for all time. The Madison city flag color base, the sash representing the isthmus and the inclusion of the Forward flamingo will become iconic representations of Madison’s professional soccer team.”
The home jersey is light blue, with a white sash down the center representing Madison’s isthmus. Its sleeves feature a flamingo wing pattern, and its side contains a sublimated flamingo design. The jersey also features pink highlights including hummel’s signature chevrons, signifying “Forward”. The words “Forward For Madison” are printed inside the collar.
The away jersey is white, with a sash outlined in pink. Its primary feature is the pattern of pink flamingos that spreads across the kit. The words “Loud. Vibrant. Unwavering” are printed inside the collar in reference to the motto of The Flock, FMFC’s independent supporters’ association.
The goalkeeper jerseys are black and gold (home) and pink with a navy blue flamingo pattern (away).
Each jersey features the logo of Dairyland Insurance on the front, part of a three-year agreement announced by the club Friday. According to Wilt, the process couldn’t have gone better.
“We’re beyond excited to unveil our jerseys today, which fit the Forward Madison identity perfectly,” Wilt said. “I believe they’ll be very well-received by Forward Madison fans.”
Forward Madison FC’s inaugural season is nearly here! The team will kick off its first-ever game on April 6, and open at home on April 27 vs Greenville Triumph SC. Get tickets to see Forward Madison’s inaugural season at: https://www.forwardmadisonfc.com/tickets.