Forward Madison FC launched its highly-anticipated 2021 alternate kit Wednesday night, revealing a fully reversible jersey that pushes the boundaries of the team’s designs. The Beach/Club Kit, which features two completely unique patterns, is perhaps the Flamingos’ most ambitious release to date.
According to Forward Madison Art Director Cassidy Sepnieski, the idea of creating a reversible kit initially came from her desire to develop jerseys in multiple styles.
“We had two really solid designs that we wanted to use, so the natural conclusion was to put them together,” Sepnieski said. “With the hot pink, we wanted to bring our look and identity into more of a streetwear type of realm. The beach side was born out of vignettes of summertime in Madison.”
The “Beach” side of the kit features hand-drawn art of the Madison skyline, along with multiple pink flamingos balancing on soccer balls and smaller navy flamingos. The “Club” side features a pattern of hot pink flamingos overlaid on a slick black background, paying homage to a design that is foundational to the club.
The Beach/Club Kit is fashioned out of single-weight, single-layer fabric made possible by Forward Madison’s athletic wear supplier, Hummel. As with all FMFC jerseys, this one features the logo of Dairyland Insurance on the front and Just Coffee Cooperative on the sleeve.
“Each season it’s been, ‘You’ll never beat what you did last year,’” Sepnieski said. “I feel really proud of what we’ve done with the Beach/Club Kit because it pushed us out of the box so completely.”
Forward Madison’s new alternate jersey is now available for purchase on the team’s web store.