Forward Madison launched its newest kit, the 2021 Pink Goalkeeper’s Kit, on Saturday, September 25th. The pink goalkeeper shirt will be worn by FMFC's starting goalkeeper at all home matches for the duration of the 2021 USL League One season. The pink shirt was designed to be worn during the month of October in support of Breast Cancer Awareness Month. A portion of proceeds from each purchase will go directly to the Breast Cancer Recovery Foundation. Additionally, Dairyland Insurance will match the final amount raised from this kit and donate it to the Breast Cancer Recovery Foundation.
Chase Eagan, Forward Madison’s Director of Merchandising, explains why this kit is so meaningful. “We’re very excited as a club to put out a kit that’s designed around the concept of giving back. The Breast Cancer Recovery Foundation is a local organization whose values we believe in and are pleased to help support.”
Forward Madison FC asked the Mingo Ladies, featured in the kit photoshoot, to choose a non-profit to be supported during Breast Cancer Awareness Month, and they chose the Breast Cancer Recovery Foundation. The Breast Cancer Recovery Foundation is a local non-profit based in Fitchburg, WI. This nonprofit is the first in the nation and the only one in Wisconsin that focuses on emotional healing by offering retreats for women throughout all stages of breast cancer.
This kit is a limited release, shirts will be sold as supplies last. The 2021 Pink Goalkeeper’s Kit is available in the Forward Madison team store at Breese Stevens Field and online at forwardmadisonfc.com.