Forward Madison FC announced Thursday that it is launching its "Unlock Madison" campaign to give fans inside access to events across the city and exclusive perks on all things Forward Madison. The club's first 1,856 season ticket holders - Club 1856, named in honor of Madison's founding year - will receive pre-sale access to events at Breese Stevens Field, invites to town hall meetings around Madison, discounts on food and beverages at the stadium, discounts on merchandise and an exclusive Club 1856 scarf, among other benefits.
Forward Madison COO Conor Caloia appeared on Channel 3000 / News 3 Now Thursday morning to tout the upgraded package, which was developed with the help of fan input. In particular, two fan suggestions - a $25 food/drink credit and $1 off beers all season long - have been added in.
Forward's fans of music also have reason to rejoice, since Club 1856 members will get first shot at concert tickets at Breese Stevens Field. Greta Van Fleet, which kicked off the new series of Saturday Night Live in January, and country star Toby Keith are both set to come in June, with other big names set to follow.
Read through Forward Madison's season tickets FAQ and place your deposit here. FMFC's home opener will take place on April 27 against the Greenville Triumph.