
All-new Forward Madison luxury brand-inspired match top
MADISON, WI: Forward Madison FC has officially released a special edition match top to be worn for the 2025 preseason. The preseason top features a tonal black pattern and takes design inspiration from classic luxury brand monograms. The pattern on the top includes the FMFC secondary circle logo, the FM fashion mark, the FMFC fashion flamingo, and the Wisconsin Capitol Square silhouette.
“Forward Madison FC has always lived in between the worlds of high fashion and athletics,” said Creative Director Will Jenkins. “We wanted to create something that was stylish enough for the runway but built for the pitch.”

The Flamingos are set to wear the match tops during their preseason games against Indy Eleven on February 21st, Chicago Fire II on March 1st, and their home match against Drake University on March 8th.
The preseason top is currently on sale at Forward Madison’s online team store and will be available in-store at the Flamboyance Team Store at Breese Stevens Field starting Wednesday, February 19th. To pay homage to the top’s luxury fashion inspiration, each of the first 50 orders will receive their preseason top in specially customized packaging reflecting the elevated style of the match top.
About Forward Madison FC: Forward Madison FC is a charter member of USL League One, launched in the Spring of 2019. The Flamingos were a USL League One playoff team in 2019, 2023, 2024, and have made an international name for themselves with a fun-loving, flamboyant brand. More information and registration for the team’s weekly newsletter is available at www.forwardmadisonfc.com. Follow the team on Facebook, Instagram and Twitter.