Johnson Financial Group expands partnership with Forward Madison and Rally Madison, announces new community charitable campaign
MADISON, Wis. – Johnson Financial Group, Forward Madison, and Rally Madison are expanding their partnership and collaborating on a new community charitable campaign to fight hunger in the Madison community. Johnson Financial Group will sponsor “Saves for River Food Pantry,” donating for each second-half save made at home games by Forward Madison and Rally Madison this season. The campaign provides a local spotlight for Johnson Financial Group’s “It Only Takes a Second to Help Our Neighbors” campaign. For each save, Johnson Financial Group will donate $200, which helps The River prepare and serve up to 40 meals.
“We are thrilled and grateful to partner with Johnson Financial Group on this campaign,” said Forward Madison FC and Rally Madison FC Chief Revenue Officer Alex Vitanye. “Our clubs were founded with a focus on community and using soccer as a vehicle to make Madison a better place. Being able to align with Johnson Financial Group on this partnership to provide support for our neighbors is a testament to both organizations’ commitment to community.”
“At Johnson Financial Group, we believe meaningful impact often starts with small moments,” said Doug Nelson, Johnson Financial Group Regional President – Madison. “Through our It Only Takes a Second to Help Our Neighbors campaign, we’re proud to partner with Forward Madison and Rally Madison to turn incredible on-field performances into real support for families facing food insecurity. Together, we’re helping ensure more of our neighbors have access to the resources they need to thrive.”
“We’re so grateful for Johnson Financial, Forward Madison, and Rally Madison for this creative and fun way to raise funds and awareness for The River,” shared Rhonda Adams, Executive Director for the River Food Pantry. “Their support will help to provide thousands of meals to our Dane County neighbors in need each week.”
In addition to the second half saves campaign, Johnson Financial Group will receive prominent visibility at Breese Stevens Field for club matches and other stadium events, and social engagement campaigns through the clubs.
Forward Madison FC tickets are available now at ForwardMadisonFC.com. Rally Madison inaugural season tickets are also available at RallyMadisonFC.com.
About Johnson Financial Group:
Johnson Financial Group is a privately owned financial services company offering banking and wealth solutions through its subsidiaries, Johnson Bank and Johnson Wealth. Principal owners of Johnson Financial Group are members of the Samuel C. Johnson family. Helen Johnson-Leipold is Chairman of Johnson Financial Group. For more information, visit www.johnsonfinancialgroup.com.
About Forward Madison and Rally Madison FC:
Forward Madison FC is a charter member of USL League One, launched in the Spring of 2019. The Flamingos were a USL League One playoff team in 2019, 2023, and 2024, including making the finals of the 2024 Jagermeister Cup and semi-finals of the 2024 League One Playoffs. The Club has made an international name for itself with a fun-loving, flamboyant brand. More information and registration for the team’s weekly newsletter is available at www.forwardmadisonfc.com. Follow the team on Facebook, Instagram, and Twitter.
Rally Madison FC will begin play in 2026, featuring the top pre-professional players in the country. The new club will become the first women’s sports franchise to call Breese Stevens Field home as the facility celebrates its 100th year in 2026. More information on the Club, USL W League, and tickets can be found at www.RallyMadisonFC.com.
About The River Food Pantry:
The River is Dane County’s busiest food pantry. Services include free groceries for pickup or delivery, to-go meals, online grocery orders, mobile meals, and after-hours food lockers. The River also recovers food and resources—that would otherwise go to waste—from local retailers. Since 2006, The River has grown to serve over 4,000 people every week in pursuit of its vision: a fully nourished community. Learn more at www.riverfoodpantry.org.
