Forward Madison FC unveiled their Hypno Pre-Match Top this Wednesday, April 20th ahead of their 3rd round matchup in the U.S. Open Cup against Minnesota United FC. This pre-match top will be worn by the squad prior to each match during the 2022 season, barring a special occasion.
The Hypno Top was designed by Forward Madison Creative Director Will Jenkins. “I’ve always been a fan of art that has movement and that evokes momentum. Art that looks like it’s going 60mph despite standing still,” Jenkins said. “In this case, we were able to come up with a design that really forces your attention down this hypnotic pattern, aided by the flexibility in how we displayed our normal sponsors & logo. Something trippy, something unique, something fun & definitely something “Forward Madison”.”
Director of Merchandising, Chase Eagan, exclaimed his excitement for the team wearing this top throughout the 2022 season. “We’re excited for the design that Will came up with for this pre-match top. We continue to strive to push design boundaries with our tops and kits, this is the first design we’ve incorporated the alternate logo mark into.”
The Hypno Pre-Match Top is available now in-store and online here. Your first chance to see the Hypno Top in action will be pre-match tonight, April 20th, against Minnesota United in the U.S. Open Cup.