Merchandise

The Forward Madison Team Store will have special holiday hours for November and December. Get your holiday essentials with a splash of Blue and Pink by stopping into Breese Stevens Field in the next couple months!

Forward Madison FC revealed their alternate kit for the 2022 season, the pINK Kit, on National Pink Flamingo Day. Bringing artwork inspired from various tattoo styles to a soccer shirt, the pINK Kit features a hand-drawn flamingo design with varying shades of pink, a bold outline & pops of chrome. The kit is also a nod to the plastic flamingo, where the club first drew inspiration for a team mascot from. The pINK Kit will make its debut on July 20th for the international friendly against Pumas Tabasco.

“I grew up absorbed by sketch art/the tattoo world and have always been hooked by all tattoo styles and what really makes them “Go”,” pINK Kit designer and Forward Madison Creative Director Will Jenkins said. “From older traditional styles with bold lines & bolder color, to more “New school” styles that really reimagine the artwork & challenge styling limitations — I love it all. The artwork in this kit is heavily inspired by that love. Having spent years sketching tattoo-styled flash art in notebooks or random pieces of paper, I jumped at the chance when this kit idea emerged. Additionally, when we were able to bring in the jacquard fabric element, it really allowed us to take a swing at something unique. An amalgamation of tattoo-inspired art, sports & fashion.”

The 2022 pINK Kit is believed to be the first kit in America to feature the use of jacquard fabric, a pattern that is woven directly into the material of the kit. A subtle “FMFC” insignia and flamingo can be seen inlaid into the kit using this unique fabric printing technique. A design representative of flamingo feathers can be seen on the front of the kit, continuing all the way through the back. 

This is the only Forward Madison kit to have a chrome badge instead of the traditional full color FMFC badge. The badge sits on the front right portion of the kit. Lastly, the pINK Kit has the phrase “Globally Known, Locally Driven” printed on the collar, a phrase that is at the heart of the club’s mission.The pINK Kit is now available online or for pre-order in-store. Pre-orders for this kit will be fulfilled by the July 20th pINK Kit debut.

To celebrate and honor the Juneteenth holiday, Forward Madison have partnered with the Black Players Alliance (BPA) and Bootbag to create a merchandise piece that gives back. 50% of proceeds from this limited-edition Bootbag will go to support Fisk University, an HBCU located in Nashville, Tennessee. 25% of proceeds will benefit the great work of the Black Players Alliance and help them advance their initiatives this season and beyond. Lastly, 25% of proceeds will go back into our local community through the Boys and Girls Club of Dane County. Forward Madison is pleased to also be matching the 25% of proceeds going to the Boys and Girls Club of Dane County.

Andrew Wheeler-Omiunu, midfielder for the Flamingos, designed Forward Madison’s version of the Juneteenth Bootbag, which features the symbolism of a fist breaking a chain and the William Lloyd Garrison quote “Wherever there is a human being, I see God-given rights inherent in that being.” Watch the video below for Andrew’s explanation of the Bootbag along with what Juneteenth means to him.

The Bootbag, perfect for carrying soccer cleats or just to use as an everyday small item carrier, is now available in-store or online for $25.

Join FMFC for our Juneteenth event in the Forward Club space this Sunday, June 19th, at 5:30pm. A panel discussion led by Kyle Carr of Featherstone Flamingos will take place before the first Watch Party in the Forward Club space. The Forward Club bar will be open and Sal’s pizza will be available for purchase by the slice. RSVP for this event here.

Forward Madison is excited to announce our 2022 FMFC Pride merch line, on sale today! The FMFC Pride Merch Line will consist of the 2022 Pride Top, Pride Hoodie, Pride Socks, and a Pride T-Shirt. FMFC is thrilled to be able to support OutReach Madison during Pride Month, with 25% of all proceeds on our Pride Merch Line going towards OutReach Madison’s efforts.

Outreach Madison is a local organization committed to improving the quality of life for all LGBTQIA+ people through community building, health and human services, and economic, social, and racial justice advocacy. Help support OutReach Madison with their goal to create a community where the presence and contributions of LGBTQIA+ people are welcomed, respected, and celebrated. 

Buy your 2022 FMFC Pride Merch at the team store or online starting on June 1st. Make sure you get your pride merch before our June 11th Pride Night!

Forward Madison FC unveiled their Hypno Pre-Match Top this Wednesday, April 20th ahead of their 3rd round matchup in the U.S. Open Cup against Minnesota United FC. This pre-match top will be worn by the squad prior to each match during the 2022 season, barring a special occasion. 

The Hypno Top was designed by Forward Madison Creative Director Will Jenkins. “I’ve always been a fan of art that has movement and that evokes momentum. Art that looks like it’s going 60mph despite standing still,” Jenkins said. “In this case, we were able to come up with a design that really forces your attention down this hypnotic pattern, aided by the flexibility in how we displayed our normal sponsors & logo. Something trippy, something unique, something fun & definitely something “Forward Madison”.”

Director of Merchandising, Chase Eagan, exclaimed his excitement for the team wearing this top throughout the 2022 season. “We’re excited for the design that Will came up with for this pre-match top. We continue to strive to push design boundaries with our tops and kits, this is the first design we’ve incorporated the alternate logo mark into.”

The Hypno Pre-Match Top is available now in-store and online here. Your first chance to see the Hypno Top in action will be pre-match tonight, April 20th, against Minnesota United in the U.S. Open Cup.

Forward Madison FC released the Ukrainian Relief Kit this Friday, April 8th. All proceeds from sales of this kit will be donated to UNICEF’s Ukrainian relief effort. The club will wear this special kit for their Home Opener on Saturday, April 9th against Union Omaha. In addition to the Ukrainian Relief Kit being available for purchase, match-worn signed kits will be available via a live online auction from 12pm on April 9th until 12pm on April 10th. All proceeds from the auction will also benefit UNICEF. For individuals outside of the United States looking to support this effort, Classic Football Shirts in England have the Ukrainian Relief Kit available for purchase with all proceeds going to the Ukrainian Red Cross.

Forward Madison have released the following statement on the importance of this kit: “The war and destruction in Ukraine has been heartbreaking to watch. Since this war started, we have wanted to do something to show our support and try to help the people of Ukraine. Our Club speaks through our kits and it was clear that our best way to raise money for Ukrainian relief was through a unique kit. We were able to work with our designers and suppliers to quickly develop a kit that will have a small impact on the relief efforts.”

The Ukrainian Relief Kit takes Ukrainian flag colors and symbolism and integrates them into the 2021/22 Forward Madison home kit design. “UNITED FOR UKRAINE” is proudly displayed on the front of the kit. A sunflower, a symbol of resistance in Ukraine, adorns the sleeve of the jersey. 

The club would like to thank FMFC kit sponsors Dairyland Insurance and Just Coffee Cooperative, who have foregone their sponsor logo placements on the kit to allow the club to add meaningful Ukrainian elements to the jersey.

Additionally, the club would like to recognize the efforts made by our kit supplier, Hummel North America, and manufacturer, Duo Digital Print Inc., who have not only been able to produce this kit in an incredibly short timeline, but also who have agreed to align their proceeds of the kit with the club’s UNICEF donation effort.

Forward Madison will exclusively be wearing this kit for their April 9th home match. UNICEF, who will benefit from all kit proceeds, is currently delivering safe water to families, providing health care, and focusing on family protection from violence in Ukraine. For more information on UNICEF’s Ukraine relief efforts, please click here. 

Forward Madison FC launched the 2022 Away Kit on Saturday, March 26th. This kit was designed by the Flock, Forward Madison’s independent supporters group, which continues the tradition of Flamingos Away kits being fan-designed. The kit was unveiled at the Flock Gala, a fundraiser for Forward Madison’s main supporters group.

Lead designer of the 2022 Away Kit and FMFC fan, Chris Fox, explains that this kit was contrived as a nod to historic football kits. “[This] look has been around since the 1900’s. I haven’t seen a club do a split kit that didn’t hit in their area.”

The 2022 Away Kit features a split pink and white design with dark blue sleeve caps. The design continues onto the collar as well as the back of the kit. The kit is now available in-store at Breese Stevens Field and online.

“Our supporters and our fans are what make this Club. The Flock is the best supporters group in the USL and we are fortunate for the engagement on match day and year round,” Forward Madison COO and Owner Conor Caloia said. “We are proud to be the only Club in the country that turns a kit over to their supporters.”

Perhaps the most important aspect of the kit is the way it positively affects the Madison community. $5 from every Away Kit sold goes to the Flock Soccer Foundation, who in turn support local soccer organizations like Millenium Soccer Club, Capital East Soccer, and the Wisconsin Warriors.

“If you can play, you can play,” Vice President of the Flock Soccer Foundation Grant Pieters said. “[This kit] is part of moving that mission along. We’re really happy that we’re able to provide these organizations with everything from balls to goals to scholarship opportunities or even a brand new wheelchair.”

To get a full picture of how funds from the Away Kit affect these great organizations, we invited representatives from Millenium, CapEast, and the Wisconsin Warriors to share their stories and the impact their organizations are able to make with these funds.

Capital East Soccer Club

Capital East Soccer Club, also known as CapEast, is a 501(c)(3) non-profit youth soccer organization located on the east side of Madison. The club serves over 600 players from U-6 to U-19 and hosts trainings, coaching education, and year-round programming for youth players.

“The main goal is to have every kid that wants to play soccer have the opportunity to,” CapEast coach Adan Pulido said. “[It] Doesn’t matter the skills, the opportunity is open for every single kid out there. That’s one of the main reasons I love the club, it’s a community. We are always together, always looking for the kids to have fun and develop their skills.”

Adan went on to say that CapEast is primed for a big 2022, with several camps and programs beginning soon. He hopes to continue the tradition of Forward Madison players coming out to interact with players at the camps, as it brings joy and inspiration to the players.

“You can see the sport and how it’s growing here. It’s great to see,” Pulido said.

Millennium Soccer Club

Millenium Soccer Club was founded in 2001 with the goal of bringing affordable and easily-accessible soccer to youth in low-income communities around Madison.

“It’s Saturday morning soccer where we go into neighborhoods so that we can remove barriers like transportation and the cost to play like more expensive clubs,” Millenium At Large Director Hayley Brisky said. “A lot of times there’s families with blankets and picnics. It’s just a real social, exciting experience.”

Hayley and fellow At Large Director Laura Lyons elaborated that the funds the Flock Soccer Foundation are able to provide through the Away Kit help Millenium Soccer Club offer additional programs for their players, like an indoor season during the winter. 

“It’s very expensive because indoor in the winter is prime time here in Wisconsin. That’s why we’re thankful for the funds that your crew has helped provide,” Lyons said.

Now in their 20th year as a club, Millennium Soccer is excited to continue the impact they’ve made thus far. 

“It’s incredible to see tiny people with already pretty incredible skills. To watch those skills transfer from kid to kid, family to family, generation to generation, it’s important to us. I mean, that’s growing the sport,” Brisky said.  

Wisconsin Warriors

The Wisconsin Warriors are a wheelchair power soccer team based in Madison. The Warriors compete in the Champion’s Conference of the United States Power Soccer Association. 

One of the Flock Soccer Foundation’s biggest endeavors in the past was the fundraising for a power wheelchair for Wisconsin Warriors player, Ollie.  

“Raising the money for Ollie has been amazing. Having a fifth player allows us to have a sub, and he’s been able to develop even more as a player,” Wisconsin Warriors player Tyler Engel said. “Ollie’s been so enthusiastic and excited about everything and now he can play in a chair that allows him to keep up with the rest of us. Being able to see him develop over the last three months with [the new chair] has been amazing.”

Tyler explained that the Warriors recently played their first tournament of the year and have several more throughout the spring and then participate in the National Tournament in June.

“These were our first matches in two years, so now it’s about continuously improving,” Engel said.

Flock Soccer Foundation President Liam Geoghegan Smith put it best when asked about the overall impact the Away Kit makes on the local soccer community. “You have the responsibility to give back to the fan base and not just by having cool merch they can buy, but having something actually that goes into the community.”

Forward Madison FC and the Featherstone Flamingos have partnered together to design and release the FMFCxFeatherstone Legacy Hoodie, with 100% of the proceeds going to Urban League of Greater Madison. Featherstone Flamingos are a supporters group of Forward Madison FC who aim to celebrate and promote Black culture. This collaboration piece, celebrating Black History Month, is the second for FMFC and Featherstone, after releasing the Jesse Owens track jacket in 2021.

“This Black History Month piece is not about the individual, but rather the legacy created that can be carried forward,” Featherstone Flamingos member Chris Fox said.

The Legacy Hoodie was designed to pay homage to Black athletes that have graced the city of Madison and state of Wisconsin with their talents. Specifically, the hoodie has a baseball-style pinstripe made up of the word “Legacy” written over and over again. This design element is a nod to the Negro League game that was played at Breese Stevens Field in 1947. Legendary ace pitcher Satchel Paige of the Kansas City Monarchs famously defeated the Industrial League All-Stars 14-5.

“We believe it’s important to recognize Black excellence in the past and continue today to support organizations like the Urban League of Madison, who are shining lights in our community,” said Forward Madison COO and Owner Conor Caloia. “We are excited to be working with the Featherstone Flamingos again on this special release.” 

The Urban League of Greater Madison aims to “ensure that African Americans and other community members are educated, employed and empowered to live well, advance professionally and contribute to the common good in the 21st Century.”

Pre-orders for the Legacy Hoodie are now live and will conclude on March 1st, 2022. Orders will ship and be available for pickup 3-5 weeks after purchase.