
Forward Madison FC went Full Mingo Friday evening, unveiling a new pink flamingo-themed alternate jersey during a fan event at Fields Auto Madison. The kit – which will be used primarily during U.S. Open Cup and exhibition matches – was manufactured by hummel and designed in-house by FMFC’s Cassidy Sepnieski.
According to Forward Madison Managing Director Peter Wilt, the new jersey perfectly encapsulates the exuberant spirit of Forward Madison.
“We’re big believers in the idea that life, especially in Madison, should be fun and a bit irreverent,” Wilt said. “This Full Mingo jersey was an outside-the-box, crazy idea, and now that it’s come to life, we think fans will adore it.”
Forward Madison FC went Full Mingo Friday evening, unveiling a new pink flamingo-themed alternate jersey during a fan event at Fields Auto Madison. The kit – which will be used primarily during U.S. Open Cup and exhibition matches – was manufactured by hummel and designed in-house by FMFC’s Cassidy Sepnieski.
According to Forward Madison Managing Director Peter Wilt, the new jersey perfectly encapsulates the exuberant spirit of Forward Madison.
“We’re big believers in the idea that life, especially in Madison, should be fun and a bit irreverent,” Wilt said. “This Full Mingo jersey was an outside-the-box, crazy idea, and now that it’s come to life, we think fans will adore it.”

The jersey itself is mostly pink, with a navy-and-white winged pattern running down the front, intersected by a scalloping pattern derived from the Forward Madison logo. The sleeves are solid pink, featuring navy hummel chevrons on the shoulders. The collar includes the words “Full Mingo,” a reference to Forward Madison’s viral Twitter post that has developed into the club’s tagline.
The front of the jersey features the logo of Dairyland Insurance, part of a three-year agreement FMFC announced in March. Fans will have their first opportunity to purchase the Full Mingo alternate jersey during Saturday’s home game against Toronto FC II, which kicks off at 7:00 p.m. at Breese Stevens Field. Online sales will start at 10:00 a.m. on Sunday, May 5.
The jersey itself is mostly pink, with a navy-and-white winged pattern running down the front, intersected by a scalloping pattern derived from the Forward Madison logo. The sleeves are solid pink, featuring navy hummel chevrons on the shoulders. The collar includes the words “Full Mingo,” a reference to Forward Madison’s viral Twitter post that has developed into the club’s tagline.
The front of the jersey features the logo of Dairyland Insurance, part of a three-year agreement FMFC announced in March. Fans will have their first opportunity to purchase the Full Mingo alternate jersey during Saturday’s home game against Toronto FC II, which kicks off at 7:00 p.m. at Breese Stevens Field. Online sales will start at 10:00 a.m. on Sunday, May 5.

According to Wilt, the jersey will give Madisonians one more reason to love their new soccer club.
“The team’s supporters showed during the sold-out home opener in last Saturday’s snowstorm that they are one of the best soccer fanbases in the entire country,” Wilt said. “Flock leadership weighed in on various designs and were influential in the final selection.”
Forward Madison FC’s inaugural season is here! The team will play its next home game Saturday, May 4 against Toronto FC II. Get tickets to see Forward Madison’s inaugural season at: https://www.forwardmadisonfc.com/tickets.
According to Wilt, the jersey will give Madisonians one more reason to love their new soccer club.
“The team’s supporters showed during the sold-out home opener in last Saturday’s snowstorm that they are one of the best soccer fanbases in the entire country,” Wilt said. “Flock leadership weighed in on various designs and were influential in the final selection.”
Forward Madison FC’s inaugural season is here! The team will play its next home game Saturday, May 4 against Toronto FC II. Get tickets to see Forward Madison’s inaugural season at: https://www.forwardmadisonfc.com/tickets.
